American Joe Apparel Announces New January Giveaway
The ‘American Joe’ Brand Showcases 100 Percent American-Made Navy Hero Sweatshirt for January Contest

Dallas, TX – January 9, 2008 –  American Joe Apparel, the 100 percent American apparel company that provides certified authentic American made, manufactured and processed clothing, has announced this month’s contest offering exclusively on www.americanjoeapparel.com.

One lucky winner, selected at random, will receive a certified authentic “Navy Hero” sweatshirt. The exclusive design features the signature American Joe 1912 emblem and the iconic tagline “For the Hero in All of Us.”

“This is the perfect time of year for us to give away our most popular sweatshirt design,” Nan Moon, American Joe General Partner said. “People want to feel like a hero, and the American Joe brand is about capturing that feeling and essence of being a hero in our everyday lives. We’re happy to share that feeling through this giveaway.”

Participants in the contest also have the option of joining American Joe Apparel’s 1912 club - a free program in which members have the opportunity to receive promotional discounts, news, and a free gift for joining.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something - quality, spirit, and authentic style. The company, headquartered in Texas and founded by two 'all American moms', say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com

Media Contact:
Allison Brinkman, Eisen Management Group
Allison@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available